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The way of the dinosaur

There are two kinds of companies in this world: those that evolve, and those that die. An example of the former is the Miller Brewing Co. Things were rosy for the company until the U.S. Constitution's 18th Amendment took effect in 1920, launching Prohibition. The company's owner, Frederick Miller, was faced with a choice: adapt or disappear. Miller chose the former by creating non-alcoholic products — such as a malt tonic and carbonated soft drinks — that kept the company afloat for the next 13 years. When Prohibition ended, Miller was in position to immediately get back to ...

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